Multi-channel content products
The blog is dead. Long live the high-quality, purpose-driven, multi-channel content product. Long live slow content.Slow content is an idea in love with words and pictures, taking inspiration from Robert Macfarlane, from Jeffrey Zeldman, and from the Slow Food movement.
This product is not a book, or an app, or a website, or an email. It’s all of the above, seamlessly connected: different branches of the same slow content tree.
Strategy + design + tech know-how
The best books make people fall in love. They stroke the textured endpapers. Their eyes widen at the beautiful design, the colours, the painstakingly chosen words. This rarely happens with blogs.
We’re reversing the race to the bottom. We craft extraordinary multi-channel, content products that exist across digital and print and that make people swoon.
The best kind of marketing isn’t marketing at all. Tech and design give us amazing opportunities to produce beautiful content. Content that positions, connects and persuades.
Let’s make the most of those opportunities.
Create once, publish everywhere
The COPE concept has existed for a long time, but only now has headless content management made it a reality.
Our solution is built on amazing tech but is much more than a technical one. We’ll design and create a bespoke content model for you where each channel stands on its own, as well as being a coherent part of the whole. Your content will exist simultaneously across equally important formats and channels.
Your project might have:
- A website
- A book
- A subscription email
- An app
- In-store displays
Why you should make a content product
Content products can achieve many things. People come to us with challenges such as:
- We want to do more than sell things.
- We’d like to do something exciting that makes people sit up and think.
- We have passionate beliefs and we want to tell the world about them.
- We’re tired of tote bags.
What will you make?
Whatever your purpose, we’re pretty sure we can devise an enticing, engaging, thought-provoking content product that you and your users will fall in love with.
We’d love to have a chat about it.
Some content projects we’ve done
Pack
We needed to explain how Pack works and to get people to sign up. Clarity was vital, and we needed to hit exactly the right note.
30 things to think about
We needed to kickstart debate and conversations about the future of the charity sector, without a lanyard in sight.
The Fundraising Regulator
We needed to shape the Fundraising Regulator user experience and new website so that people can find what they’re looking for quickly and intuitively.
