Contentious | A strategic content studio with notable digital and design nous

A strategic content studio with notable digital and design nous

Content is vital. Words and pictures are how you communicate, persuade and inform. They’re the connective tissue between you and your users.

Making and maintaining useful, beautiful, interesting content is important but not straightforward.

We do back-end content strategy: we create brilliant strategies, structures, governance, design, tools and systems to help you make great content happen.

Sometimes we make really good content too.

Content; Design; Digital. We live at the centre of these three circles.

How we can help

We make content ecosystems work better. For you and for your users. We create great content structures, processes and tools. We help you create the most effective content in the most efficient way.

Strategy

Making sure the right content happens in the right places at the right time

System

Creating smooth, efficient content systems that enable you to do amazing work

Experience

Designing extraordinary content across all the channels and formats

Know-how

Crafting great documentation and enhancing skills for the best functioning teams

Find out more

“Groundbreaking, strategic, and forward-thinking… a reference for anyone with a vision who recognises the power of content to change a business from the inside out.”

James Wood, Former Head of Content, Internet Society

Latest projects

Things we’ve been working on recently.

Audit, strategy, structure and governance for Global Witness

Global Witness had some great content but their website had been added to organically over time and was structured around internal ways of thinking.

Enabling Greenpeace to track digital maturity around the world

Greenpeace International wanted to assess and improve the digital maturity of all of their national and regional offices and staff around the world. But they lacked a framework or a way of measuring and reporting.

Content transformation for the Internet Society

The Internet Society had many overlapping content pain points and a lot of legacy content. We analysed the problems and devised routes to a better content world.

Portfolio

Latest thoughts

Things we’ve been pondering on recently.

How to be human

In an AI-infused world, organisations’ content can feel more like a relentless stream than the basis for a mutually supportive relationship. There are many ways in which organisations can get off the automated content conveyor belt and become more human.

Content transformation, not digital transformation

Digital transformation has fundamentally changed many things. But content-led change could be the way to create more human, more effective purpose-driven organisations.

Taking a thematic approach

There are many ways to organise your bookshelves: alphabetical by author, by size, by the colour of the spine, by whether you want it to appear behind your head on a video call…

Thoughts

Clients

We work with organisations who are making the world a better place. Here are some of them.

Subscribe

Our monthlyish emails feature content-related things we’ve found/created/thought that are useful, beautiful or interesting. Or even all three.

Useful, beautiful, interesting

We combine dazzling examples of content brilliance and invaluable content tools with innovative ideas for a better content future. And occasionally we throw in content frustrations, just to get things off our chests.

Sign up to be inspired and/or to improve your systems and processes.

You can easily unsubscribe at any point.