Portfolio
The opportunities and challenges we’ve faced; the differences we’ve made
We’ve worked with lots of great organisations around the world. These are some of our favourite projects.
Plan International UK wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change.
Global Witness had some great content but their website had been added to organically over time and was structured around internal ways of thinking.
Greenpeace International wanted to assess and improve the digital maturity of all of their national and regional offices and staff around the world. But they lacked a framework or a way of measuring and reporting.
The Internet Society had many overlapping content pain points and a lot of legacy content. We analysed the problems and devised routes to a better content world.
The University of Nottingham had done lots of work on its brand proposition and visual identity. They were lacking a recognisable, consistent voice and flexible tones.
Which? needed better ways to appeal to enthusiast and expert audiences, decision-makers and influencers. They needed to build on user research to create the strategic and practical underpinnings of a better experience and a more effective presence.
The Internet Society came to us to find out how members think, to see how comparator organisations are doing membership and to draw conclusions about how engagement and participation could be revived and reimagined.
The animal charity had content that wasn’t always pulling in the same direction. There was a lack of clarity about the strategic role of content across the organisation and the website was in need of an overhaul.
We were asked to curate some thought-provoking digital content, to celebrate ACEVO’s 30th birthday without having a conference. The aim was to kickstart debate and conversations about the future of the charity sector, without a lanyard in sight.
Greenpeace UK needed a clear, useful guide to how to communicate through their content. We made them an online content style guide.
The Mental Health Foundation needed to better understand the state of their content and of the needs and wants of their diverse audience.
CharityComms were still mostly relying on traditional print formats for their publications, whether they were being printed or not.
ActionAid International needed a new website. Purpose needed clarifying. Offices around the world needed an effective, easy-to-use platform and clear guidance. The brand needed modernising. Their content needed to be better.
How we can help
We help pin down exactly who you are. We work out what to do. And where and when and how to do it. We make content ecosystems work better. For you and for your users. We create great content structures, processes and tools. We help you create the most effective content in the most efficient way.
Essence
Distilling organisational identity using purpose, expression and relationships
Strategy
Making sure the right content happens in the right places at the right time
System
Creating smooth, efficient content systems that enable you to do amazing work
Experience
Designing extraordinary content across all the channels and formats
Know-how
Crafting great documentation and enhancing skills for the best functioning teams