Content is the currency of ideas, instructions and information.
If you’re not taking it seriously, we have a problem.
Contentious ideas
The speeding up of slowing down
There’s a widespread assumption that speed is always important. But there’s a whole world of content where efficient information transfer isn’t the end goal.
Pretty Darn Frustrating: why PDFs are rubbish
The PDF is a Persistent Displeasing Feature of the web. It’s time to challenge print-think in digital spaces and champion a more accessible and easier-to-maintain internet for people everywhere.
Atomic content
Atomic design is widely accepted as good practice. But when it comes to content, mostly the page still rules.
Greenpeace
ActionAid International
Fundraising Regulator
We needed to shape the user experience and the new website so that people can find what they’re looking for quickly and intuitively.
“Contentious bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.”
How content is your content?
Measure content maturity with our matrix. How adaptable is your content? How sustainable? How consistent?
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Our content tips emails signpost the way to happier, smoother, more efficient content. Some tips will be simple, some more involved; we hope they’ll all be useful.
We’ll send you one each week until we run out of ideas. We won’t pass your details on to anyone else. You can easily unsubscribe at any point.