We work with purpose-driven organisations to make brilliant things happen.
Strategy
We build solid content strategy foundations that make you effective, agile and connected.
Content
We build engaging, multi-platform, content-centric products with purpose at their core.
Tools and systems
We design and embed an ecosystem of brilliant tools, structures and systems to turn you into a smooth content machine.
Greenpeace
Greenpeace UK needed a clear, useful guide to how to communicate through their content. We made them an online content style guide.
ActionAid International
ActionAid International needed a new website. The brand needed modernising. Their content needed to be better.
Fundraising Regulator
We needed to shape the user experience and the new website so that people can find what they’re looking for quickly and intuitively.
“Contentious bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.”
Thoughts, tools and resources
Content transformation, not digital transformation
The words and the pictures, rather than the technical systems, are the front line between organisations and people, the manifestation of that relationship, of the attitudes embedded in that relationship.
Ten website pitfalls to avoid
Making an organisation website is tricky. Remaking one seems as if it should be easier but often isn’t. In fact it’s usually harder. These are ten holes we often find people have fallen into.
Taking a thematic approach
There are many ways to organise your bookshelves: alphabetical by author, by size, by the colour of the spine, by whether you want it to appear behind your head on a video call…
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Our new monthlyish emails feature content-related things we’ve found/created/thought that are useful, beautiful or interesting. Or even all three.
Useful, beautiful, interesting
We combine dazzling examples of content brilliance and invaluable content tools with innovative ideas for a better content future. And occasionally we throw in content frustrations, just to get things off our chests.
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How content mature are you?
What are you doing well? Where is there room for improvement? Measure your content maturity with our online tool, coming soon.