Content is the currency of ideas, instructions and information.
If you’re not taking it seriously, we have a problem.

Contentious ideas

Pretty Darn Frustrating: why PDFs are rubbish

Pretty Darn Frustrating: why PDFs are rubbish

The PDF is a Persistent Displeasing Feature of the web. It’s time to challenge print-think in digital spaces and champion a more accessible and easier-to-maintain internet for people everywhere.

Atomic content

Atomic content

Atomic design is widely accepted as good practice. But when it comes to content, mostly the page still rules.

Useful tools for creating amazing content

Useful tools for creating amazing content

Content management systems, despite the name, are not great for content planning, content creation or content editing. These are our favourite tools for content creators and editors.

Greenpeace

Greenpeace UK needed a clear, useful guide to how to communicate through their content. We made them an online content style guide.

ActionAid International

ActionAid International needed a new website. The brand needed modernising. Their content needed to be better.

Fundraising Regulator

We needed to shape the user experience and the new website so that people can find what they’re looking for quickly and intuitively.

Things we offer

We’re a content strategy agency. We help people use content to change the web, and to change the world. We’re user-led and content-driven. We believe in doing digital experiences differently and doing them better.

The Contentious superpower is the ability to connect the dots between storytelling, impact and digital innovation. They’re absolutely passionate and fun to work with, but at the same time they are very professional.

Ailín Martinez

Digital communications, ODI

Contentious bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.

Mike Wright

Director of membership and communications, Bond

“Contentious bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.”

Mike Wright

Director of membership and communications, Bond

How content is your content?

Measure content maturity with our matrix. How adaptable is your content? How sustainable? How consistent?

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Our content tips emails signpost the way to happier, smoother, more efficient content. We'll send you one each week until we run out of ideas. We won't pass your details on to anyone else and you can unsubscribe at any time.

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