Content is the currency of ideas, instructions and information.
If you’re not taking it seriously, we have a problem.
Our pick of the best content strategy resources: books, blogs, podcasts and communities. For content strategists present and future, these are the shoulders of giants.
Patagonia approach their content the way they approach their products. They care about quality. And sustainability. And usefulness. And beauty. Here are some reasons why I love it.
We did some thinking and research about the best tools and technical setup for an online content style guide.
The Contentious superpower is the ability to connect the dots between storytelling, impact and digital innovation. They’re absolutely passionate and fun to work with, but at the same time they are very professional.
Digital communications, ODI
Contentious bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.
Director of membership and communications, Bond
“Contentious bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.”
How content is your content?
Measure content maturity with our matrix. How adaptable is your content? How sustainable? How consistent?
Our content tips emails signpost the way to happier, smoother, more efficient content. Some tips will be simple, some more involved; we hope they’ll all be useful.
We’ll send you one each week until we run out of ideas. We won’t pass your details on to anyone else. You can easily unsubscribe at any point.