We help people use content to change the web, and to change the world. We’re user-led and content-driven. We believe in doing digital experiences differently and doing them better.
Ten principles that can bring about better, more strategic content. And change the world.
Having a clear idea of how much content costs to produce and maintain can help with planning and can help make the case that content should be properly resourced and looked after.
Content management systems, despite the name, are not great for content planning, content creation or content editing. These are our favourite tools for content creators and editors.
Digital communications, ODI
Director of membership and communications, Bond
“Julius and Laura bring a rare combination of digital and editorial skills and expertise to the business of communications. They get to the heart of an organisation’s relationship with its users.”Mike Wright
How content is your content?
Measure content maturity with our matrix. How adaptable is your content? How sustainable? How consistent?
Our content tips emails signpost the way to happier, smoother, more efficient content. Some tips will be simple, some more involved; we hope they’ll all be useful.
We’ll send you one each week until we run out of ideas. We won’t pass your details on to anyone else. You can easily unsubscribe at any point.