We take content tangles and we transform them into smooth, strategic, sustainable systems fit for an AI world.
Content is vital. Words and pictures (and numbers and charts...) are how you communicate, persuade and inform. They're the connective tissue between you and your users. They define who you are.
Making and maintaining useful, beautiful, interesting content is important but complicated. We untangle, we distill and we build brilliant content operating models for an AI world.
We're Contentious. We're a content-led strategy practice for purposeful organisations. Sometimes we make good things too.
We help pin down exactly who you are. We work out what to do. And where and when and how to do it. We make content ecosystems work better, for you, for AI and for your users. We create Content Operating Models: content structures, processes and tools. We help you create the most effective content in the most efficient way. We improve your relationships with the people that matter.
Distilling organisational identity using purpose, expression and relationships
Building solid strategic foundations for efficient, effective content
Building the smoothest system and the best structures to give you the ultimate in sustainable content efficiency
Crafting great (useful, beautiful and interesting) content experiences on solid strategic and technical foundations
Distilling, preserving and improving knowledge and skills via mentoring, documentation and training
James Wood, former Head of Content, Internet Society
Fresh thinking and useful things we've published recently.
Things we've been working on recently.
Our Content Health Check tool gives you AI-powered rolling content audits and analysis to get extraordinary detail and an invaluable overview of your content health and fitness. It’s designed for consultants, agencies and organisations who believe in quality.
Measuring your content (individual pages or entire websites) against our framework will give you a set of scores and analysis that will pinpoint exactly what you can do to improve.
Many organisations struggle with content overwhelm. The tools and systems don’t add up. There’s always too much to do, and it’s not always the right stuff. New content is created at pace while vital older content is neglected. Teams work in silos, processes are not always clear, and leadership questions the value of content investments.
The fundamental issue isn’t just about creating better individual pieces of content – it’s about building the organisational capabilities needed to consistently create, manage, and improve effective content at scale. Our Content Maturity tool helps you do exactly that.
We work with brilliant people who are striving to make the world a better place. Here are some of them.
Our monthlyish emails feature content-related things we've found/created/thought that are useful, beautiful or interesting. Or even all three.
We combine dazzling examples of content brilliance and invaluable content tools with innovative ideas for a better content future. And occasionally we throw in content frustrations, just to get things off our chests.
Sign up to be inspired and/or to improve your systems and processes.
You can easily unsubscribe at any point.
Please check your inbox to confirm your subscription.
