ActionAid International
Strategy and content strategy for a new websiteWhat needed doing
ActionAid International needed a new website. The purpose of the global secretariat website needed clarifying. ActionAid country offices around the world needed an effective, and easy-to-use website platform, and guidance to create great websites themselves. The ActionAid brand needed modernising. Their content needed to be better, more recognisably ActionAid, and more consistent.
![](https://contentious.ltd/wp-content/uploads/2019/08/Showcase-line-drawing.png)
How we did this
We pulled together a dream team of agile Drupal developers from Agile Collective, a graphic designer and brand expert from Big Fan, and a digital strategist and a content strategist from Contentious.
We worked with this team for eight months in agile sprints to build a new website and platform for the global secretariat and 30 international ActionAid offices.
![](https://contentious.ltd/wp-content/uploads/2019/07/ActionAid-website.png)
![](https://contentious.ltd/wp-content/uploads/2019/07/ActionAid-style-guide.png)