by julius | Jan 20, 2025 | Thoughts
How to be human In a world of bots and AI, organisations that manage to build better connections with human beings will thrive Good human-to-human relationships are built on mutual respect, learning and great communication. We grow together. We support each other. We...
by julius | Oct 2, 2024 | Thoughts
Content transformation, not digital transformation How content-led change could be the way to create more human, more effective purpose-driven organisations. Digital transformation has fundamentally changed many things: the way we bank, watch movies, order taxis and...
by julius | Oct 2, 2024 | Thoughts
Taking a thematic approach Why themes might be the best place to start your information architecture There are many ways to organise your bookshelves: alphabetical by author, by size, by the colour of the spine, by whether you want it to appear behind your head on a...
by julius | Sep 29, 2023 | Thoughts
Longing for longer Why long-form content is great. And why we should stop talking about it. Long-form content is this season’s must-have digital accessory. The best examples of long-form offer a new way of doing online content. They engage people in immersive,...
by julius | Sep 29, 2023 | Thoughts
Create less crud Why less is better The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens users and organisations. Poor quality content clutter makes the good stuff harder to find, strains websites’...
