A plan for Plan
Plan International UK wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change.
The opportunities and challenges we've faced; the differences we've made
We've worked with lots of great organisations around the world. These are some of our favourite projects.
Plan International UK wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change.
Global Witness had some great content but their website had been added to organically over time and was structured around internal ways of thinking.
Greenpeace International wanted to assess and improve the digital maturity of all of their national and regional offices and staff around the world. But they lacked a framework or a way of measuring and reporting.
The Internet Society had many overlapping content pain points and a lot of legacy content. We analysed the problems and devised routes to a better content world.
The University of Nottingham had done lots of work on its brand proposition and visual identity. They were lacking a recognisable, consistent voice and flexible tones.
Which? needed better ways to appeal to enthusiast and expert audiences, decision-makers and influencers. They needed to build on user research to create the strategic and practical underpinnings of a better experience and a more effective presence.
The Internet Society came to us to find out how members think, to see how comparator organisations are doing membership and to draw conclusions about how engagement and participation could be revived and reimagined.
The animal charity had content that wasn’t always pulling in the same direction. There was a lack of clarity about the strategic role of content across the organisation and the website was in need of an overhaul.
We were asked to curate some thought-provoking digital content, to celebrate ACEVO's 30th birthday without having a conference. The aim was to kickstart debate and conversations about the future of the charity sector, without a lanyard in sight.
Greenpeace UK needed a clear, useful guide to how to communicate through their content. We made them an online content style guide.
The Mental Health Foundation needed to better understand the state of their content and of the needs and wants of their diverse audience.
CharityComms were rebuilding their website. They needed clarity about what content they had, how it was working, what needed to change and how.
ActionAid International needed a new website. Purpose needed clarifying. Offices around the world needed an effective, easy-to-use platform and clear guidance. The brand needed modernising. Their content needed to be better.
We help pin down exactly who you are. We work out what to do. And where and when and how to do it. We make content ecosystems work better, for you and for your users. We create content structures, processes and tools. We help you create the most effective content in the most efficient way. We improve your relationships with the people that matter.
Distilling organisational identity using purpose, expression and relationships
Building solid strategic foundations for efficient, effective content
Building the smoothest system and the best structures to give you the ultimate in sustainable content efficiency
Crafting great (useful, beautiful and interesting) content experiences on solid strategic and technical foundations
Distilling, preserving and improving knowledge and skills via mentoring, documentation and training
Our monthlyish emails feature content-related things we've found/created/thought that are useful, beautiful or interesting. Or even all three.
We combine dazzling examples of content brilliance and invaluable content tools with innovative ideas for a better content future. And occasionally we throw in content frustrations, just to get things off our chests.
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