Portfolio

The opportunities and challenges we've faced; the differences we've made

We've worked with lots of great organisations around the world. These are some of our favourite projects.

A plan for Plan

Plan International UK wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change.

Audit, strategy, structure and governance for Global Witness

A focused, modular content model, a user-centred information architecture and practical governance tools – the strategic content foundations for Global Witness’s new website and beyond.

Content transformation for the Internet Society

Over several years we audited, re-strategised, restructured and re-governed the Internet Society’s content – from a 12,000-page audit to a clear strategy, a living style guide, new ways of working and measurable gains across most quality measures.

Voice, tone, and style for the University of Nottingham

The University of Nottingham had done lots of work on its brand proposition and visual identity. They were lacking a recognisable, consistent voice and flexible tones.

Which? content for experts

Which? needed better ways to appeal to enthusiast and expert audiences, decision-makers and influencers. They needed to build on user research to create the strategic and practical underpinnings of a better experience and a more effective presence.

Engagement and participation for ISOC

The Internet Society came to us to find out how members think, to see how comparator organisations are doing membership and to draw conclusions about how engagement and participation could be revived and reimagined.

Content strategy foundations for Brooke

The animal charity had content that wasn’t always pulling in the same direction. There was a lack of clarity about the strategic role of content across the organisation and the website was in need of an overhaul.

30 things to think about

We were asked to curate some thought-provoking digital content, to celebrate ACEVO's 30th birthday without having a conference. The aim was to kickstart debate and conversations about the future of the charity sector, without a lanyard in sight.

Greenpeace voice, tone and style

Greenpeace UK needed a clear, useful guide to how to communicate through their content. We made them an online content style guide.

Auditing and modelling for the Mental Health Foundation

The Mental Health Foundation needed to better understand the state of their content and of the needs and wants of their diverse audience.

Digital-first publishing and a new website at CharityComms

CharityComms were rebuilding their website. They needed clarity about what content they had, how it was working, what needed to change and how.

New website and content strategy for ActionAid

ActionAid International needed a new website. Purpose needed clarifying. Offices around the world needed an effective, easy-to-use platform and clear guidance. The brand needed modernising. Their content needed to be better.

How we can help

We help pin down exactly who you are. We work out what to do. And where and when and how to do it. We make content ecosystems work better, for you, for AI and for your users. We create Content Operating Models: content structures, processes and tools. We help you create the most effective content in the most efficient way. We improve your relationships with the people that matter.