From analysis to solution: content strategy for Brooke
The animal charity were struggling with content that wasn’t always pulling in the same direction. There was a lack of clarity about the strategic role of content across the organisation and the website was in need of an overhaul.
A plan for Plan
Plan International UK wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change.
Engagement and participation
The Internet Society came to us to find out how members think, to see how comparator organisations are doing membership and to draw conclusions about how engagement and participation could be revived and reimagined.
Audit, strategy, structure and governance for Global Witness
Global Witness had great content but their website had been added to organically over time and was structured around internal ways of thinking. They needed clarity about what was working well and where there was room for improvement.
Which? content for experts
Which? needed better ways to appeal to enthusiast and expert audiences, decision-makers and influencers. They needed to build on user research to create the strategic and practical underpinnings of a better experience and a more effective presence.
Voice, tone, and style for the University of Nottingham
The University of Nottingham had done lots of work on its brand proposition and visual identity. They were lacking a recognisable, consistent voice and flexible tones.
Enabling Greenpeace to track digital maturity around the world
Greenpeace International wanted to assess and improve the digital maturity of all of their national and regional offices and staff around the world. But they lacked a framework or a way of measuring and reporting.
Auditing and modelling for the Mental Health Foundation
The Mental Health Foundation needed to better understand the state of their content and of the needs and wants of their diverse audience.
Transforming content foundations, systems and processes for the Internet Society
The Internet Society had many content pain points and didn’t know where to start. We analysed the problems and devised routes to a better content world.
Digital-first publishing and a new website at CharityComms
CharityComms were still mostly relying on traditional print formats for their publications, whether they were being printed or not.
Strategy and website for ActionAid International
ActionAid International needed a new website. The brand needed modernising. Their content needed to be better.
Style guide for Greenpeace UK
Greenpeace UK needed a clear, useful guide to how to communicate through their content. We made them an online content style guide.
Toolkit for the Fundraising Regulator
We needed to shape the Fundraising Regulator user experience and new website so that people can find what they're looking for quickly and intuitively.
Campaign strategy and resources for Milking it
We needed to equip people with the tools and materials to engage in a campaign about baby milk formula.
Capturing learning for Unlocking Networks
We needed to help distill the learning from an 18-month project into something that would live on and help others.
Creating 30 things to think about
We needed to kickstart debate and conversations about the future of the charity sector, without a lanyard in sight.
Clarity, voice and brand for Pack
We needed to explain how Pack works and to get people to sign up. Clarity was vital, and we needed to hit exactly the right note.
Telling a research story for Progressia
We needed to widen the audience for ODI’s project by providing a more accessible route into the research.
