Know-how
Distilling, preserving and improving knowledge and skills via documentation and training
Knowing how to do things, and having a single source of truth for organisational knowledge, is crucial for any organisation producing content. Investing in your own ability to create and maintain great content offers a better, more sustainable return than getting external suppliers to create content for you.
We’ve created content documentation for many clients, including Greenpeace UK, the University of Nottingham and the Labour Party.
The problem
Too often, knowledge about the way content is produced and maintained exists in staff’s heads but isn’t documented anywhere. This leads to a loss of institutional knowledge when people leave.
A lack of good documentation can also mean that there are inconsistencies and inefficiencies across an organisation’s content, resulting in a poor user experience and a lack of trust in an organisation.
Brand guidelines that don’t dwell for long enough on content mean that a brand never properly takes root and flourishes.
Content skills that aren’t developed can become atrophied as the external content world changes. Content people that aren’t adequately developed can decide to move on. Content teams that aren’t nurtured can become disillusioned.
The solution
We specialise in making beautifully usable online, bespoke guidance covering all the aspects of content brilliance.
We’ll work out exactly what’s needed and create it for you.
And we create training and support to go alongside, improving knowledge, understanding and skills as well as preserving it.
1.
Skills, knowledge and context audit
What do you already have? What skills exist in your current team? What knowledge, practices and resources are you already using? Are there existing brand and strategy resources that content should dovetail with?
Our workshops, research and analysis of your current content ecosystem will reveal exactly what is needed. Whether it’s a new content style guide, enhanced workflow instructions or a new voice and tone, we’ll devise a governance framework that clarifies for everyone how things fit seamlessly together.
2.
Beautiful documentation
Having accessible, beautifully usable documentation is a great way to improve the lives of everyone working with your content, and the experiences of everyone using it.
A good content style guide ensures everyone is on the same page. It also saves time and money, allowing different teams, agencies and freelancers to function smoothly together and create great user experiences across your website, email and social media (and beyond).
Integrating that documentation into your AI-infused processes makes it all the more vital.
…made just for you
Who are you? Your brand essence, your purpose, the words you use, and how you use them, are crucial to everything you strive to do and be. Like a really good yoga retreat, we’ll help you find and become the best version of yourself.
We’ll get right to the heart of who you are as an organisation, and build on that with messaging, editorial style and voice and tone that fits your precise essence.
We’ll clarify, distil and document exactly what makes you you.
3.
Upskilling
Our online and on-demand training gets to the heart of the issues and reveals practical solutions. Sessions are interactive, fun, informal and deeply useful.
You get practical tips to take away, interactive exercises and interesting conversations.
We can tailor our training to your exact set of needs and run it in-house. Alternatively, subscribe and we’ll let you know about our open workshops.
We run training online as well as face-to-face, so it’s never restricted by geography or remote working.
4.
On-going support
For support, upskilling and consultation over a longer period of time, our support packages and content strategy mentoring are great ways of getting help and support over a longer period.
You’ll get always-on, efficient idea- and knowledge sharing, team and stakeholder workshops, and weekly working and mentoring sessions.
We’ll monitor progress, provide an encouraging stream of constructive feedback and provide solutions to help overcome any hurdles and sticking points.
Skills, knowledge, support
If you and your content team would appreciate enhanced superpowers, get in touch.
Together we can build a plan to equip you with everything you’ll need.