Tools, tips and resources

Content and tools that will improve your life and your content

Guides, checklists and collections to help you create better content and build better content systems.

How and why to move from WordPress to Astro

A journey from a monolithic content management system to a modern tech stack. And how AI can help create a smooth path to get there.

How to use AI for better content

Artificial intelligence can be used to improve the quality of content, and content systems, and not just to produce faster content slop. This resource shows how.

Commas, colons and capitalisation

Consistency and clarity of language are as important in a world of AI as they were in the time of Gutenberg. Nothing beats having your own style guide, but if you're still saving up for one of those, there are some good ones online that you can use.

Ten website pitfalls to avoid

Making an organisation website is tricky. Remaking one seems as if it should be easier but often isn't. In fact it's usually harder. These are ten holes we often find people have fallen into.

Who does what?

The evolution of digital content into a complex, many-headed beast, means that to do it well you almost certainly need a diverse team, with a range of skills. But who does what exactly?

The best content strategy resources

Our pick of the best books and blogs to read, podcasts to listen to and communities to join. For content strategists present and future, these are the shoulders of giants.