Content Health Check
Assess individual pages or entire websites and get actionable detail about content quality from rolling content audits.
Products
Contentious apps give you content insights and infrastructure. They're great for organisations building better content capabilities, combining human intelligence and AI to create better quality content, not more content.
Building on experience
Our growing suite of apps and agentic solutions are rooted in our experience and frameworks – giving insights, useful evidence and foundations you can build a successful content function on.
We're building everything you need for a content operating model fit for an AI-powered-but-human-flavoured future. You can use them on their own or together.
Content Health Check
Our Content Health Check tool gives you AI-powered rolling content audits and analysis to get extraordinary detail and an invaluable overview of your content health and fitness. It's designed for consultants, agencies and organisations who believe in quality.
Measuring your content (individual pages or entire websites) against our framework will give you a set of scores and analysis that will pinpoint exactly what you can do to improve.
Content Maturity
Many organisations struggle with content overwhelm. The tools and systems don't add up. There's always too much to do, and it's not always the right stuff. New content is created at pace while vital older content is neglected. Teams work in silos, processes are not always clear, and leadership questions the value of content investments.
The fundamental issue isn't just about creating better individual pieces of content – it's about building the organisational capabilities needed to consistently create, manage, and improve effective content at scale. Our Content Maturity tool helps you do exactly that.
Voice, Tone & Style
Sounding coherently, consistently and distinctively like your organisation has always been important. AI makes it more so. Voice, Tone & Style (which is still in development) will give you the tools to define, document and share the vital instructions and examples with all the people and agents who create and maintain your content.
Define your voice once. Use it everywhere.