A plan for Plan

What needed doing

Plan International UK were embarking on a new website project and wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change. Also, they had a lot of content and needed a framework for making decisions about what to keep and what to archive.

A content model and an information architecture that worked for users was also needed.

As well as strategic clarity, practical tools and resources were needed to help the content team manage all of the content work that was needed.

Audit, content model, IA

We undertook an extensive programme of work, starting with an in-depth content audit and culminating in a content migration plan and a content toolkit.

We worked closely with the digital and content team, and ran workshops with staff from around the organisation.

We created a new content model, an information architecture and designed wireframe pages to show how these could be used.

The toolkit acts as an instruction manual for content creation, editing and migration for the website and links to other Plan International UK guidelines where relevant.

Stories strategy

One of the big potential areas for improvement for Plan was their stories. The existing blog was tired and there was huge potential in stories to do a better job for the organisation. The potential for combining audio, video, and photos to build a compelling story from multiple parts was also great. And though the organisational strategy was clear that the organisation was always girl-centred, the audit found that this wasn’t happening enough in Plan’s content.

Working closely with the team we developed a stories strategy, detailing the reasons behind the shift and how stories could work. We wireframed and annotated exemplar content, illustrating what we meant. We showed how the content could start with, and centre on, the individual, not the organisation.