Experience and product
Crafting great (useful, beautiful and interesting) content experiences on solid strategic and technical foundations
There are plenty of other people out there who will build you a website. Or an email newsletter, or a report or some social media. Our approach is different: we start with the content. Then we build great design, and code great functionality and experience, that fits the content that you and your users need.
We build content-first, content-centric experiences that work for you and for your users.
The problem
Too much digital content is in a self-destructive race to the bottom. Fast content – produced quickly and expected to be consumed without much care and then discarded – does nobody any favours.
Websites are built tech-first, with the content left until last. This results in structures, layouts and journeys that aren’t a good fit.
Artificial intelligence (AI) increases many people’s expectations of content quantity but not content quality.
The best books make people fall in love. They stroke the textured endpapers. Their eyes widen at the beautiful design, the colours, the painstakingly chosen words. This rarely happens with websites.
It’s hard to stand out in a sea of crud.
The solution
We believe firmly in quality over quantity. And content products that are not just books, or apps, or websites, or emails. Content can be all of the above, seamlessly connected: different branches of the same tree.
Starting by working out exactly what content you and your users need, and building on top of that means that you end up with bespoke outputs that work for everyone.
We wrote the Slow Content Manifesto. The best kind of marketing isn’t marketing at all. Tech and design give us amazing opportunities to produce beautiful, effective content. Content that positions, connects and persuades. Let’s make the most of those opportunities.
1.
Editorial, stories and channel strategy
What are the stories to be told? Who are the people? What are the issues, the debates, the challenges, the passionately held beliefs?
And how can we bring these to life in a way that will making people stop and think? Or feel?
How can we use the exciting potential of digital content to fit seamlessly with the physical world?
Instead of fencing in the user experience to single channels, we build strategies and plans for content-as-a-product that crosses boundaries.
2.
Beautiful design, beautiful solution
Content can interweave words, audio, images, data and video. Our solutions are built on amazing tech but are much more than technical.
We’ll design and create a bespoke content model for you where each channel stands on its own, as well as being a coherent part of the whole. Your content will exist simultaneously across equally important formats and channels.
Beautiful visual design is important too; we’ll craft elegant layouts and interfaces, create great images and polish the typography until it gleams. And we’ll put the solution into practice, across as many channels (website, email, social, print…) as you like.
Our content experience projects can achieve many things. People come to us with challenges such as:
- We want to do more than sell things.
- We’d like to do something exciting that makes people sit up and think.
- We have passionate beliefs and we want to tell the world about them.
- We’re fed up of our website and we think we need more than a fresh lick of paint.
- We’re tired of tote bags.
What will you make?
If you have an idea for a content product you’d like to make, let us know. We’d love to discuss how it could take shape.
And if you don’t have any ideas yet, get in touch and we’ll come up with some good ones together.