What needed doing

Plan International UK were embarking on a new website project and wanted to improve the user experience of their content. They needed clarity on what content they had, what was working well, where improvements were needed and what needed to change. Also, they had a lot of content and needed a framework for making decisions about what to keep and what to archive. 

A content model and an information architecture that worked for users was also needed.

As well as strategic clarity, practical tools and resources were needed to help the content team manage all of the content work that was needed.

What we did

We undertook an extensive programme of work, starting with an in-depth content audit and culminating in a content migration plan and a content toolkit.

We worked closely with the digital and content team, and ran workshops with staff from around the organisation.

We created a new content model, an information architecture and designed wireframe pages to show how these could be used.

The toolkit acts as an instruction manual for content creation, editing and migration for the website and links to other Plan International UK guidelines where relevant.

What happened

Plan International got an evidence base and a framework for decision making. They got analysis of the data and recommendations for a way forward. They also got practical tools that built on all the strategic groundwork that had been done.

The mix of the tactical and the strategic empowered the content team.