What needed doing
The world is changing fast, and civil society is facing lots of challenges. ACEVO, the membership body for the leaders of third sector organisations, wanted to find a way to celebrate their 30th birthday without having another conference.
We were asked to curate some thought-provoking digital content. The aim was to kickstart debate and conversations about the future of the charity sector, without a lanyard in sight.
How we did this
We ran workshops and devised a content strategy for the project that would make ACEVO seem thoughtful, relevant and capable of bringing important voices together.
We then curated a list of smart people to interview and to write articles. They said some really interesting things about a range of topics relevant to civil society leaders.
Instead of demanding presents, we then published a beautifully wrapped, stimulating piece of content every day for a month as a gift to ACEVO’s users. What better way to celebrate your 30th birthday than a content calendar that inspires debate about how to make the biggest difference over the next 30 years?
All the articles, video and audio lives on a new website we designed and built. The layout, images, typography, and responsiveness all worked really well, taking elements of the ACEVO brand to create a look and feel that was related but distinct.
What happened
30 things to think about couples simple photography and video with thought-provoking insights to inspire civil society leaders. Many people many have reported how the site did an excellent job of stretching their view of ACEVO. It surprised them, in a good way. There was a real social media buzz surrounding the organisation’s birthday, with more than 7,000 people visiting the site.
And we saved civil society. Maybe.
