How to change the world with content strategy

A one-day workshop, 9 April 2018

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions, sound expertise and boundless energy are not enough; you need a content strategy.

Learn what content strategy is, how to apply it and how to convince others of its value in this fun, participative workshop.

For a taste of the workshop, have a look at last year’s slides.


Identifying good content
Developing a content strategy
Content-led campaigning

Who is it for?

People working in communications or campaigning teams in not-for-profit organisations. Especially useful for people thinking about a new website, a new brand or a big new campaign.




9 April 2018


Impact Hub Islington 27 Dingley Place, London, EC1V 8BR


“I’d strongly suggest everyone, campaigners and digital folks, to join this training because it will truly help you to look at content in a way you never did before.”

Cristiana De Lia, non-profit campaign consultant

“The workshop was great. I gained a wealth of resources, materials and tools which I’m still going through!”

Sarah Bradford, head of communications, Conciliation Resources

“Laura and Julius guided us through a carefully crafted day of content strategy. I learned a great deal and we enjoyed delicious home made food! A brilliant day.”

Anya Pearson, policy communications adviser

Draft Agenda

9.15 – 9.30

Get your name tag, a coffee and a pastry and say hello.

9.30 – 9.45

Who’s here? What do people hope to learn? What will we be covering during the day?

9.45 – 10.15

What is good content?
You can’t achieve much if you don’t have good content. But what makes it good?

10.15 – 10.55

…So why doesn’t it always happen? Mapping your content landscape: people, systems, processes, barriers.

10.55 – 11.25

Become a content strategy hero.

11.25 – 11.45

Break time!

11.45 – 1

Content-led campaigning. Planning a content-led campaign in response to hypothetical scenarios. Creating activists not parrots.

1.00 – 2.00

Mmm, lunch.

2 – 2.15

Recap and temperature check. What we did this morning. What happens next.

2.15 – 3

Let’s build a content strategy. Constructing an actual content strategy for a fictional organisation that is going to change the world.

3 – 3.30

Tips and tactics for selling content strategy.

3.30 – 4


4 – 5

Selling content strategy. How to convince others that content strategy is the way forward.

5 – 5.30

Discussion. What have people learnt? How can they apply it? Further reading.


Go for a drink or go to Oxford for ECF 2018.

Contentious Ltd


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