How to change the world with content strategy

A one-day workshop, Monday 8 April 2019

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions, sound expertise and boundless energy are not enough; you need a content strategy.

Learn what content strategy is, how to apply it and how to convince others of its value in this fun, participative workshop.

For a taste of the workshop, have a look at last year’s slides.


Identifying good content
Developing a content strategy
Content-led campaigning

Who is it for?

People working in communications or campaigning teams in not-for-profit organisations. Or in for-profit organisations who want to use content to make the world a better place. It’ll be especially useful for people thinking about a new website, a new brand or a new campaign.




Monday 8 April 2018


Landor_Space, 70 Landor Road, London SW9 9PH.

“I’d strongly suggest everyone, campaigners and digital folks, to join this training because it will truly help you to look at content in a way you never did before.”

Cristiana De Lia, non-profit campaign consultant

“The workshop was great. I gained a wealth of resources, materials and tools which I’m still going through!”

Sarah Bradford, head of communications, Conciliation Resources

Draft Agenda

9.15 – 9.30

Get your name tag, a coffee and a pastry and say hello.

9.30 – 10

Who’s here? What do people hope to learn? What are your content aspirations? What will we be covering during the day?

10 – 10.30

What is good content? You can’t achieve much if you don’t have good content. But what makes it good?

10.15 – 11

…So why doesn’t it always happen? Mapping your content landscape: people, systems, processes, barriers.

11 – 11.15

Become a content strategy hero.

11.15 – 11.30

Break time!

11.30 – 1

Content-led campaigning. Planning a content-led campaign in response to hypothetical scenarios. Creating activists not parrots.

1.00 – 2.00

Mmm, lunch.

2 – 2.15

Recap and temperature check. What we did this morning. What happens next.

2.15 – 3.15

Let’s build a content strategy. Constructing an actual content strategy for a fictional organisation that’s going to change the world.

3.15 – 4

Tools, tips and tactics for embedding content strategy effectively.

4 – 4.15

A little more caffeine. Or some fruit, perhaps.

4.15 – 5

Discussion. What have people learnt? How can they apply it? Further reading and next steps.


Go for a drink or go to Oxford for ECF 2019.


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