How to change the world with content strategy

A one-day workshop, Monday 8 April 2019

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions, sound expertise and boundless energy are not enough; you need a content strategy.

Learn what content strategy is, how to apply it and how to convince others of its value in this fun, participative workshop.

For a taste of the workshop, have a look at last year’s slides.

Topics

Identifying good content
Developing a content strategy
Content-led campaigning

Who is it for?

People working in communications or campaigning teams in not-for-profit organisations. Or in for-profit organisations who want to use content to make the world a better place. It’ll be especially useful for people thinking about a new website, a new brand or a new campaign.

Cost

£350

When

Monday 8 April 2018

Where

Landor_Space, 70 Landor Road, London SW9 9PH.

“I’d strongly suggest everyone, campaigners and digital folks, to join this training because it will truly help you to look at content in a way you never did before.”

Cristiana De Lia, non-profit campaign consultant

“The workshop was great. I gained a wealth of resources, materials and tools which I’m still going through!”

Sarah Bradford, head of communications, Conciliation Resources

Draft Agenda

9.15 – 9.30

Get your name tag, a coffee and a pastry and say hello.

9.30 – 10

Who’s here? What do people hope to learn? What are your content aspirations? What will we be covering during the day?

10 – 10.30

What is good content? You can’t achieve much if you don’t have good content. But what makes it good?

10.15 – 11

…So why doesn’t it always happen? Mapping your content landscape: people, systems, processes, barriers.

11 – 11.15

Become a content strategy hero.

11.15 – 11.30

Break time!

11.30 – 1

Content-led campaigning. Planning a content-led campaign in response to hypothetical scenarios. Creating activists not parrots.

1.00 – 2.00

Mmm, lunch.

2 – 2.15

Recap and temperature check. What we did this morning. What happens next.

2.15 – 3.15

Let’s build a content strategy. Constructing an actual content strategy for a fictional organisation that’s going to change the world.

3.15 – 4

Tools, tips and tactics for embedding content strategy effectively.

4 – 4.15

A little more caffeine. Or some fruit, perhaps.

4.15 – 5

Discussion. What have people learnt? How can they apply it? Further reading and next steps.

5

Go for a drink or go to Oxford for ECF 2019.

Subscribe

Our content tips signpost the way to happier content.

Thanks, you've subscribed. You should get a confirmation email in your inbox.

Subscribe

Our content tips emails signpost the way to happier, smoother, more efficient content. We'll send you one each week until we run out of ideas. We won't pass your details on to anyone else and you can unsubscribe at any time.

Thanks, you've subscribed. You should get a confirmation email in your inbox.