How to change the world with content strategyA one-day workshop, Monday 8 April 2019
The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions, sound expertise and boundless energy are not enough; you need a content strategy.
Learn what content strategy is, how to apply it and how to convince others of its value in this fun, participative workshop.
For a taste of the workshop, have a look at last year’s slides.
Identifying good content
Developing a content strategy
Who is it for?
People working in communications or campaigning teams in not-for-profit organisations. Or in for-profit organisations who want to use content to make the world a better place. It’ll be especially useful for people thinking about a new website, a new brand or a new campaign.
Monday 8 April 2018
To be confirmed… Somewhere in London…
Cristiana De Lia, non-profit campaign consultant
Sarah Bradford, head of communications, Conciliation Resources
Anya Pearson, policy communications adviser
9.15 – 9.30
Get your name tag, a coffee and a pastry and say hello.
9.30 – 10
Who’s here? What do people hope to learn? What are your content aspirations? What will we be covering during the day?
10 – 10.30
What is good content? You can’t achieve much if you don’t have good content. But what makes it good?
10.15 – 11
…So why doesn’t it always happen? Mapping your content landscape: people, systems, processes, barriers.
11 – 11.15
Become a content strategy hero.
11.15 – 11.30
11.30 – 1
Content-led campaigning. Planning a content-led campaign in response to hypothetical scenarios. Creating activists not parrots.
1.00 – 2.00
2 – 2.15
Recap and temperature check. What we did this morning. What happens next.
2.15 – 3.15
Let’s build a content strategy. Constructing an actual content strategy for a fictional organisation that’s going to change the world.
3.15 – 4
Tools, tips and tactics for embedding content strategy effectively.
4 – 4.15
A little more caffeine. Or some fruit, perhaps.
4.15 – 5
Discussion. What have people learnt? How can they apply it? Further reading and next steps.
Go for a drink or go to Oxford for ECF 2018.