A content review

Our review starts with an audit of what content you currently have and how you produce it. We’ll then analyse how well your content works for your users and helps you meet your objectives.

Want a chat about doing a content audit?

Discovery

Honing and agreeing success criteria establishes what existing data you have, and firms up exactly what the audit should measure in order to maximise its usefulness.

Audit

In order to deliver the best possible service to your users, it’s vital to have a clear understanding of the content you have and how well it’s working.

Our in-depth audits look at areas such as:

  • Readability
  • Accessibility
  • Tone and style
  • Findability

You’ll be well equipped to clear out the clutter, repair anything that’s tired and tatty and polish the gold to keep it shiny.

Report

Distilling findings from the audit into a digestible report helps to get everyone on the same page and provides a useful bedrock for making improvements.

Our reports include an overview of the audit process and analysis of the findings.

You’ll get:

  • A summary of overall conclusions and recommendations
  • A description of each audit criterion
  • Criterion-based trends and suggestions

Tools

Content audits can be daunting. These tools will help.

Gather Content

Inventory creation alongside content production and management.

Content Auditor

A site auditor that combines analytics and readability data.

ReadablePro

Enough readability information to keep you going for a very long time.

Screaming Frog

A website crawling tool that creates a list of URLs, along with some useful data.

What’s the difference between an audit and an inventory?

A content inventory lists all the content that you have. It’s a useful thing to have.

A content audit adds a qualitative and quantitative layer, measuring and assessing your content against a set of criteria.

What’s a rolling audit?

Often, an audit is created as a snapshot of a single moment in time. That’s an invaluable thing to have. But ideally, audits are set up in such a way that they continuously measure the performance of content, tracking changes over time.

When should I do an audit?

Right now! Knowing exactly what you have and how well it’s working is vitally important. It’s especially crucial if you’re planning a new website or a new brand.

Free: content over coffee*

Our content consultations often reveal exciting things you could be doing to make your website, your social media and your email newsletters more effective and your life simpler. And better punctuated.

Let us know when’s good for you and we can meet for coffee. Alternatively, if you’re far from London, let’s have a phone or video call.

2 + 6 =

* We also drink tea.

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