My favourite content strategy resources

Joseph Straiton; January 2019

This week I’m honoured to have been given the opportunity to do work experience with Contentious, and to get a taste of their work, ethos, and plans. Over my time here I have put together a list of content strategy resources that I think are interesting, which I now present to you. So bon voyage on your content journeys, wherever they may take you, and good luck.

 

Words are hard

This article gives an insight into the importance of language when communicating every day. It’s straightforward, easy to digest and reads in a rather charming way. Anna Pickard offers sound advice on how to develop a voice for your company with a dozen helpful pointers.

Brain Traffic

Brain Traffic is a useful site where you can find advice on everything content strategy. Brain Traffic have two books out: Content Strategy for the Web, by Kristina Halvorson and Melissa Rach, and The Content Strategy Toolkit, by Meghan Casey, and many articles that will keep you out of content strategy gridlock and use content to become as successful as possible. It’s a great resource for any organisation.

Content Meets Strategy

Josh Tong’s blog is a great source of advice for digital ecosystems of all shapes and sizes. In his posts, he explains the merits and components of digital governance, content models, guiding principles, and much more. Anyone who is trying to get their head around the elements of content strategy should check out his blog which has a wealth of practical guidance.

Zen

Zen is a blog which gives handy tips and expertise on how to use content to build a successful business. Carrie Hane is a font of knowledge on content strategy and the angles from which you can approach your business. It’s an especially great tool for anyone who feels the need to step back and rethink their content strategy.

The Content Strategy Podcast

Also hailing from Brain Traffic is the Content Strategy Podcast, a must-listen for anyone interested in the expertise of host Kristina Halvorson and guests, and keeping up with the hottest topics relating to… well, it’s in the name. You can listen wherever you are, so long as you have a functioning electronic device at hand.

Design & Content

The Design & Content conference is an event held annually in Vancouver, and it looks like an amazing opportunity for content strategists and designers to meet one another and tune into the digital content world. The conference will involve talks and workshops, all run by renowned industry experts. 

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