Contentious ideas

Thoughts and provocations on digital, content and changing the world. Plus some useful stuff.

Gifts for content strategists

Presents to inspire, entertain and equip the content strategist in your life. And show them what a sophisticated friend you are.

The depleted bookshop

A good bookshop is full of books that inform but also books that entertain, move, or frighten. They make you laugh, they make you cry, they make you see the world in a new light. This isn’t the way most would describe the web.

Activists not parrots

By giving people the right content they can move from clicking a button or signing a petition to taking on a more active role.

Making good

You can’t achieve much if you don’t have compelling, high-quality content. But what makes content good? These 10 aspects are crucial.

Create less crap

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens users and organisations.

Digital, digital, digital (or death)

Many charities are instinctively conservative, risk averse and tied to systems of communicating, fundraising and organising whose best-before-dates are fast approaching.