Contentious ideas

Thoughts and provocations on digital, content and changing the world. Plus some useful stuff.

The content manifesto

Ten principles that can bring about better, more strategic content. And change the world.

Content cost calculator

Having a clear idea of how much content costs to produce and maintain can help with planning and can help make the case that content should be properly resourced and looked after.

Useful tools for creating amazing content

Content management systems, despite the name, are not great for content planning, content creation or content editing. These are our favourite tools for content creators and editors.

Gifts for content strategists

Presents to inspire, entertain and equip the content strategist in your life. And show them what a sophisticated friend you are.

The depleted bookshop

A good bookshop is full of books that inform but also books that entertain, move, or frighten. They make you laugh, they make you cry, they make you see the world in a new light. This isn’t the way most would describe the web.

Activists not parrots

By giving people the right content they can move from clicking a button or signing a petition to taking on a more active role.

Making good

You can’t achieve much if you don’t have compelling, high-quality content. But what makes content good? These 10 aspects are crucial.

Create less crap

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens users and organisations.

Digital, digital, digital (or death)

Many charities are instinctively conservative, risk averse and tied to systems of communicating, fundraising and organising whose best-before-dates are fast approaching.

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Our content tips emails signpost the way to happier, smoother, more efficient content. We'll send you one each week until we run out of ideas. We won't pass your details on to anyone else and you can unsubscribe at any time.

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