Contentious ideas

Our pick of the best content strategy resources: books, blogs, podcasts and communities. For content strategists present and future, these are the shoulders of giants.

Patagonia approach their content the way they approach their products. They care about quality. And sustainability. And usefulness. And beauty. Here are some reasons why I love it.

We did some thinking and research about the best tools and technical setup for an online content style guide.

SEO is too often thought of as being about the relationship between search engines and websites. But it works best for everyone when it considers content and users as well as search engines.

Building a website without a content strategy is like building a house without an architect.

In order to maximise its potential, you need the right mix of content skills on your team. The evolution of digital content into a complex, many-headed beast means that to do it well you almost certainly need more than a single editor. But who does what exactly?

Content management systems, despite the name, are not great for content planning, content creation or content editing. These are our favourite tools for content creators and editors.

Before social media and blogging made it easier for young feminists to connect from thousands of miles away, there were riot grrrl zines – homemade, self-published magazines.

Ten principles that can bring about better, more strategic content. And change the world.

Having a clear idea of how much content costs to produce and maintain can help with planning and can help make the case that content should be properly resourced and looked after.

Presents to inspire, entertain and equip the content strategist in your life. And show them what a sophisticated friend you are.

A good bookshop is full of books that inform but also books that entertain, move, or frighten. They make you laugh, they make you cry, they make you see the world in a new light. This isn’t the way most would describe the web.

To build amazing digital products we need to stop thinking of content as filler and understand its interwoven role in the user experience.

By giving people the right content they can move from clicking a button or signing a petition to taking on a more active role.

Long-form content is this season’s must-have digital accessory.

You can’t achieve much if you don’t have compelling, high-quality content. But what makes content good? These 10 aspects are crucial.

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens users and organisations.

Many charities are instinctively conservative, risk averse and tied to systems of communicating, fundraising and organising whose best-before-dates are fast approaching.

Consistency and clarity of language are as important in a world of 280 characters as they were in the time of Gutenberg.