Activists not parrots

Activists not parrots

As a wise friend put it, “You can have a great campaign, but if you have shit content, you’re not going to do anything.” Digital campaign plans often jump from concept and framing to social media graphics and suggested tweets, hopping over a crucial step: content...
Create less crap

Create less crap

The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens users and organisations. Poor quality content clutter makes the good stuff harder to find, strains websites’ information architecture, and...

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