The content manifesto

The content manifesto

The content manifesto Ten principles that can bring about better, more strategic content. And change the world. We are at a unique juncture of digital technology and socio-economic change. There is a huge opportunity for organisations of all shapes and sizes to move...
Content cost calculator

Content cost calculator

Content cost calculator Having a clear idea of how much content costs to produce and maintain can help with planning and can help make the case that content should be properly resourced and looked after. Enter the details for any type of content (a blog post, for...
The depleted bookshop

The depleted bookshop

A good bookshop is full of books that inform but also books that entertain, move, or frighten. They make you laugh, they make you cry, they make you see the world in a new light. This isn’t the way most would describe the web. Beyond users’ needs We’ve come a...

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